Choose your comparison software wisely

The same powerful price comparison software that powers Choose Wisely.

New comparison technology for the new FinTech generation

We believe that everyone should have access to clear, fair and honest comparison of personal finance products and we’re on a mission to provide a premium comparison experience to the third of UK consumers who are ignored by mainstream price comparison websites. We believe that there’s no better way of facilitating financial inclusion in a price comparison context than to give our technology away to those FinTech startups and companies who share our vision.

RESTful price comparison software

Power your search by simply posting parameters into one of our APIs and get detailed product, pricing and consumer insight data back. Have a FinTech application and need a way of putting relevant, qualified products in front of your customers? Post customer details into one of our APIs and Choose Wisely’s Professional Tools will match your customers with suitable products. You can also manage and analyse your activity using the ProTools portal.

Market-leading product data

As well as giving you access to a comprehensive range of personal finance products, Choose Wisely Professional Tools also offers access to a powerful array of metadata, designed to enhance the accuracy and relevancy of the results that you to display to your consumers. Metadata includes Optio (Choose Wisely’s unique customer friendliness rating system), Sophos (Choose Wisely’s consumer trust scoring mechanism), consumer reviews and extensive product data.

Get on board

Using Choose Wisely Professional Tools is free and consuming the service is super-simple. You should get started right away by signing up now.

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