Get Choose Wisely ProTools

Power your personal finance website with the same state-of-the-art, consumer-friendly price comparison software that powers choosewisely.co.uk.

Compliant

Consumers are central to the offering. Our primary aim is to empower informed purchasing decisions through data. So, as well as an extensive range of products across personal loan, short term loan, credit card and current account verticals; Choose Wisely ProTools provides encyclopaedic product data, consumer reviews and OPTIOSCOREs for each featured provider. Regulatory compliance ships as standard with product data regularly audited by independent industry experts.

Consistent

Choose Wisely ProTools are hosted in a highly-available, load-balanced, AWS EC2 environment that delivers greater than 99.99% uptime. ProTools is easy to implement and can be consumed by a variety of methods, including redirect, XML and JSON. Management and configuration of Choose Wisely ProTools software instances is done through the ProTools Portal.

Cost-effective

Choose Wisely ProTools are available completely free of charge with the business model working on a commission-split basis. In addition to offering campaign and source tracking capabilities, the ProTools Portal also provides realtime analytics to enable you to continually monitor key metrics and ensure optimal performance.

Introduction, a number of ways.

You can decide whether to match customers with products on Choose Wisely or on your site with a range of options:

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Choose Wisely

Matching customers with the best possible solution via our fully endorsed, comprehensive, comparison tables.

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CW Pro

Send your customers to one of our carefully
 selected partners. Match them with the best product for their circumstances.

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CW Tabular

Use our comparison table framework to build comparison tables on your own site styled, exactly how you want.